The Loeries: Creative Week
I've worked with The Loeries since 2021, across its year-round brand and annual Creative Week.
I lead creative direction across the website, event branding, digital campaigns, social media, email communications and Creative Week collateral, carrying each year’s campaign across every venue, screen and piece of merchandise.
I also manage the Loeries website, from UI/UX and WordPress development through to ongoing updates and content.
- Creative Direction
- Website
- Event Branding
- Digital
2024 · This Is Tough, So Are You
The campaign carried across the entry season and Creative Week: social posts, website banners, venue signage, invitations, ticketing and event screens.
2023 · Blood, Sweat, Tears
Forty-five years of the Loeries in black and gold: social, event screens, invitations, venue signage and the student expo.
2022 · Create Magic
A carnival of characters, carried through the posters, social, award-show screens, invitations and menus, venue walls and signage.
2021 · Fight the Good Fight
Creative Week at the V&A Waterfront: installations, street banners, schedules, banner walls and lounge styling.
Loeries Official Rankings
I designed the Official Rankings each year: the annual rankings report, its release campaign across social, billboards and the website, and the certificates and plaques sent to every ranked agency and creative.
Corporate
I designed the Loeries’ year-round corporate communication: the Youth Committee, board and chairperson announcements, Creative Trailblazers, Loeries Creative Connect and winner badges.
loeries.com
The Loeries website, from UI/UX and WordPress development through to ongoing updates and content.