Gong cha

The convention brings Gong cha's franchise partners together once a year. Each one needs its own look that still feels like Gong cha.

I lead the creative direction and produce the designs with AI. For Dubai I designed the "Have fun. Get it done." identity and rolled it out to the save the date, stage screens, banners and gifts. For Tokyo I created an illustration of Mount Fuji, the red sun, cranes and cherry blossom, and carried it across the presentation template, banner walls, lounge branding, print and gifts.