Digital Skills & Jobs Observatory
I designed the brand identity and product style for the Digital Skills & Jobs Observatory, a live view of South Africa's digital jobs and skills market, for Collective X.
The Observatory gives government, funders, training providers, employers and young people the same live data on digital jobs and skills. The brand needed to feel credible to institutions and still be clear to a young person looking for work.
The logo is a comet. The tail shows the volume of data and the bright head is the point where it becomes opportunity. I created the logo, colour palette, type system, brand guidelines and a product style guide for charts and interface, then designed the website, an icon set and an A5 flyer.
For CollectiveXChange, I designed two exhibition stands and four animated avatars, one for each type of user. I lead the creative direction and produce the designs with AI.
- Brand Identity
- Character Design
- Product Style Guide
- Data Visualisation
- Web Design
- Print Design
- Exhibition Design
Selected work
The Observatory crew
I designed and animated four avatars for the Observatory's booth loop at CollectiveXChange. Each one stands for a different kind of user, and each moves through four expressions, from a first question to a confident answer found in the data.
