Bonds4Jobs
I led the creative direction and designed the new brand identity for Bonds4Jobs, a South African outcomes-based funder of youth livelihood programmes.
Bonds4Jobs was moving from a funding mechanism known mainly to its partners to a public-facing brand. The identity had to stay credible to funders while feeling warmer and more visible to everyone else.
After the first round of concepts, I reset the direction to a typography-led wordmark, with the 4 sitting quietly within the name. Two strands, capital and outcomes, twist around a single path to form the brand mark.
I then rolled the identity out across a CI guide, letterhead, Word and PowerPoint templates, a WordPress website, a print leaflet, an illustration series and an icon set.
- Creative Direction
- Brand Identity
- CI Guide
- Web Design
- Print Design
Selected work
